Online Story & Character Experiences: Witness the inception of the PREDACON faction and explore a mysterious incident in DECEPTICON SHOCKWAVE’s laboratory on The complete BEAST HUNTERS takeover of the website will also feature insightful character biographies and a host of digital shorts for kids to learn all about the new PREDACON characters.Entertainment: Kids and fans can look forward to a beast filled season of “Transformers Prime” BEAST HUNTERS as well as exclusive content in the “Predacons Rising” DVD launching in October and a TV movie event airing later in the year on The Hub.Hasbro will deliver the BEAST HUNTERS experience across the TRANSFORMERS franchise in the following ways: “BEAST HUNTERS will be a major focus introducing innovative new entertainment and branded play experiences, delivering an exciting new era for millions of TRANSFORMERS fans around the world.” “BEAST HUNTERS invigorates the trendsetting TRANSFORMERS brand with a compelling new enemy for the AUTOBOTS in the PREDACON faction featuring incredible new beast-themed characters like PREDAKING,” said John Frascotti, Chief Marketing Officer, Hasbro. The new evolution in the TRANSFORMERS franchise launches at the 110th American International Toy Fair in New York City where new entertainment, digital entertainment experiences, action figures and more will be showcased. (NASDAQ: HAS) heralds a new era for its globally popular TRANSFORMERS brand with the introduction of BEAST HUNTERS, an expansive multi-platform brand experience. NEW YORK–(BUSINESS WIRE)– In 2013 Hasbro, Inc. and is seen by kids and fans in 182 countries.Įntertainment: Kids and fans can look forward to a beast filled season of “Transformers Prime” BEAST HUNTERS as well as exclusive content in the “Predacons Rising” DVD launching in October and a TV movie event airing later in the year on The Hub.Ĭheck out the full press release, after the jump. BEAST HUNTERS is the touchstone for the TRANSFORMERS brand across all platforms in 2013 driven by the award winning “Transformers Prime” animated series which is produced by Hasbro Studios, airs on The HUB television network in the U.S. TRANSFORMERS BEAST HUNTERS finds the AUTOBOTS facing off against both the DECEPTICONS and the dragon-like PREDACONS, an unprecedented new foe led by the spectacular PREDAKING character. When a fearsome new faction, the PREDACONS, emerge on Earth, OPTIMUS PRIME and the AUTOBOTS adapt with never before seen BEAST HUNTERS abilities to battle this all new enemy. Not only the PR reveals a TV Movie for Transformers: Beast Hunters it also outlines what other media will associate the upcoming season of now re-branded Transformers: Prime. We have received a fantastic Press Release from Hasbro.
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